Gulfstream Aerospace Corporation is an American aircraft company and a wholly owned subsidiary of General Dynamics. Gulfstream designs, develops, manufactures, markets, and services business jet aircrafts. The intended clientele for this packaging were aircraft owners and aviation executives.
We created a campaign that catered to individuals interested in owning an aircraft personally or for their business. The campaign was sent out in a three-phase direct mail campaign, which was meant to increase interest in the Gulfstream brand.
Phase 1 was a letter from Gulfstream’s CEO, which was printed on a custom letterhead and enclosed in a MaCoy Gulfstream blue envelope. Phase 2 included a portfolio box that held a custom journal, a letter in a custom envelope, and an accordion folded brochure which highlighted the benefits of owning a Gulfstream plane. The final phase of the campaign was an invitation to Gulfstream’s headquarters in Savannah, Georgia to see their planes n person.
